The Origin

Julietas began with a piece of jewelry from Andrea Blez's grandmother. An inherited piece that she wanted to keep wearing, but which no longer fit her style. She reinterpreted it: she simplified it, brought it into the present, made it her own. That gesture gave birth to the brand's first piece, and with it the rest.

The Brand

Founded in Madrid in 2024, Julietas is a brand of contemporary handmade jewelry. Each piece is made to order in the workshop, one by one, with freshwater cultured pearls and gold-plated findings.

The collections — Kyoto, Summer on the Island, and Sweet — are conceived as chapters: pieces that coexist and are designed to be worn every day.

Behind Julietas

Andrea Blez, founder and designer, leads the project from Madrid. Her practice in creative consulting influences how she approaches the design of each piece: attention to detail, intuition over rules, and a constant search for balance between the recognizable and the new.