The origin

Julietas begins with a jewel from Andrea Blez's grandmother. An inherited piece she wanted to keep wearing, but that no longer fit her way of dressing. She reinterpreted it: simplified it, brought it to the present, made it her own. From that gesture the brand's first piece was born, and with it the rest.

The brand

Founded in Madrid in 2024, Julietas is a contemporary handmade jewelry brand. Each piece is made to order in the workshop, one by one, with freshwater cultured pearls and gold-plated findings.

The collections, Kyoto, Summer on the Island and Sweet, are conceived as chapters: pieces that live together and are made to be worn every day.

Behind Julietas

Andrea Blez, founder and designer, runs the project from Madrid. Her background in creative consulting shapes how she approaches the design of each piece: attention to detail, intuition over rules, and a constant search for balance between the familiar and the new.